What makes a great property management marketer?

[Brandon Paul]

I'm a digital marketer: Impressive resume/ but I feel like an idiot when I'm talking to real estate professionals.

There is a lot of industry knowledge to try and wrap my head around.

Right now I am developing inbound marketing campaigns for a property management company. Marketing SFH to tenants seems to take care of itself via online listings, and yard signs. Its connecting with investors and landing new management deals that I am primarily focused on.

What does EXCELLENT property management marketing look like?

What do I need to know/learn so that I can give my client the best possible marketing service?