Large Marketing Spend Yet Few Motivated Leads

[Chris Trupiano]

Hi All,

My partner and I have been actively marketing for three months now with a ~$3000/mon spend just on marketing. I've wholesaled previously and closed 10+ deals, as well as done flips and rentals. For the quantity of leads we're hitting, we aren't getting expected results in terms of motivated sellers. What would those wiser than I recommend we try to drive lead gen?

We use SMS blasts and colds calls with 80% of leads coming from texts. We hit both generic propstream lists (absentee, vacant, etc) and public data (code violations, evictions, tax late). We've averaging ~5000+ unique contacts a week and generating ~20 "leads" per week. Yet still only getting roughly 1 contract per month. Thanks in advance for any advice.

[David Ramirez]

Hey @Chris Trupiano, 

I agree with @Eliott Elias. It's important to focus on the sales process and follow-ups. If a lead doesn't recognize you by the 3rd follow-up, it's likely that you haven't built enough rapport with the seller. Personally, my average number of follow-ups to make contact is around 13. You could also try optimizing your lead gen after determining which marketing avenue cost less in terms of price per contract. 

Good luck!