You could then get more sophisticated and factor in refinances after 5-10 years and how that money could be re-invested into acquiring extra units. 

After doing some initial research, I decided to check out some zip codes in Philly as that's an hour's drive from where I live - 19132, 19133, 19134.

The area is putting up more and more tourist attractions which should continue to drive more growth. 

A few tactics that come to mind are: - creating a single listing page (landing page) that captures contact info - paid social ads that drive to the single listing page What's the perfect use case for a single listing page?

Whether it be driving you around, going to propertys to take pictures, or even following up with owners to close or continue a deal.

Stessa's reports are great, but the sync issues with financial institutions drive me nuts.

It is actually another conversion factor which can be used in your ads and adds both a connection option and “eye real estate”Conclusion:The Google Ads game is already highly competitive in today’s market and requires an investment of several thousand dollars per month to see serious traction.

There's just too many factors that can go wrong with these types of deals if you're overleveraged from the jump.And, sometimes we want these deals to work so badly that we fudge some of the numbers during our underwriting process to show some "cash flow" just so we can get into the deal.

Depreciation will continue to provide tax savings for years to come, of course.Appreciation isn't cash earnings, of course, until the property is sold, but it does factor into the overall wealth building opportunity in real estate investing.

Visibility drives clickability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.