It only costs like $200-300 to get a professional photographer and that could be the difference between not renting and renting at prime prices- SEO - as mentioned earlier, it takes 3-5 months to ramp up the listing (and that includes the SEO).

Advertising: One billboard in front, Online website, SEO, auction advertising in the local paper. 

Unless im mistaken I believe they have there own websites with SEO, tech support, and just about everything else to get my open units advertised online. 80% of people looking for a place to rent jump onto their computer or mobile device to find it, I want to make sure im getting my open listings exposed to that crowd.  

Anthony Herbert Both direct-mail marketing and SEO/pay-per-click are profitable when done right.

Having a good URL with good SEO is probably important due to the number of PM companies that have URL addresses.

Over the long term, I believe that spending your money on a SEO campaign is better value long term.Neither of you indicated what your purpose was, but I would advise against using PPC or the internet to recruit investors.Good luck with this!

Spend the money on SEO of Youtube or Facebook ads.ONE thing you need to do for sure.

Have your SEO tie to self storage searches, Uhaul Penske searches.  

The best wholesalers I work with don't rely on bandit signs or cold calling people, they run SEO and direct mail to websites and online forms.There are listings in my career I have encountered that I simply cannot take on because of the heavy damage to the house, hoarding situation, or the seller simply tells me that they need the funds within 30 days because of something unexpected in their life.

There are a lot of listings in JT so you might have to decrease prices, change design, add new pics, edit for Key SEO words for some time to see if that helps boost your rank.I wish listed your listing too so hopefully that helps too, you might want to try to get more people to wish list it too