Right now only about 1-2% of my revenue comes from GVR.I can imagine GVR becoming pay-to-play and you having to spend money to gain traffic from it at some point, but if you are working with a PMS that offers that integration for free (shameless plug of Hospitable.com 😉 full disclosure, I work there) then right now any traffic or bookings you do get are a great bonus!

Seems like a bait and switch wannabe guru play...

Bought it primarily because its 110 volt(plug and play).

This is like when I was younger and I laid out all the steps to playing in the NBA, but the first step didn't make any sense because it was grow to 6'6".

They are not plug and play if you want them hyper focused on your assigned tasks and done to your requirements. 

Where I'm stuck right now is, to use your analogy, figuring out "what sport" I want to play. 

I think we have another few years before the masses really catch on to Detroit.

But  I will play along.PML if its true PML  not HML calling themselves PML is very much relationship based.So I just took on a  new client in the mid west...

Is it a cash flow or equity play? 

However, we can also play with this in a creative way.