Building leaders and entrepreneurs will be a win-win for the company and for individuals.

From my research it seemed as if the two leaders were AppFolio and buildium but the price reflected this. 

I was looking at Real Geeks or Market Leader.  

District of New Jersey | Leader of Real Estate Investment Firm Admits Role in $658 Million Ponzi Scheme and Multimillion-Dollar Tax Evasion Conspiracy | United States Department of Justice

Do you want to be a leader in your community, or just make money?

We made a terrible error when we started calling them leaders and stopped calling them representatives.  

To paraphrase a great leader: "Ask not what your community can do for you; ask what you can do for your community".  

Also be mindful of the fact property management is generally viewed as a loss leader in the industry and many make the mistake of self managing through employees  which costs more than hiring a 3rd party firm that has scale to offer mroe back office support, technology, in-house maintenance staff etc.

My team leader, @Avery Carl, wrote the book on STR investing, published by BP:  Short Term Rental, Long Term Wealth.  

@Gino CerroneEstablishing connections with business leaders, looking for guidance from seasoned real estate investors, pursuing ongoing education, gaining practical experience, keeping up with market developments, and establishing well-defined objectives are all critical for real estate investors.