Shop around to find the best deals on things like nice sheets, pillow/bed covers, linens and such.

(DO NOT DO THIS NOW) but the difference in production when I changed out the sofa, linens and provided exterior amenities was drastic.

Things such as; toilet paper, drinking water, pet supplies, linens and hot tub chemicals and cleanings that we didn't initially factor into our Pro Forma's..The costs of these are real, but even realer are the stocking, cleaning and preparing a space for visitors in a few hours between check ins.

They need to have adequate bathrooms for the number of beds, since they are in PHX they have to have a pool, and then she mandates which linens, towels, etc the owners must use in order to create a consistent, positive experience for all guests.  

"The world doesn't come to the clever folks, it comes to the stubborn, obstinate, one-idea-at-a-time people."

I highly recommend working with him.Now take offer pad, take Clever, take all these people wit hfancy websites and 300 years of experience.

@John S.I usually use linen white in an eggshell finish. 

Quality Linens, soaps, etc. 

Wash and replace all towels, linens, comforters, bath mats, regardless if they look used or not.

Don't forget the investment world is littered with bad products that are pushed through clever marketing (I don't know if those you mention are part of that).