You may also be able to "make your market" if you can hit a critical mass.

I'm not super familiar with the real estate market in Couer d'alene like I am with East Idaho or even southern Idaho or the Treasure valley.

I have an investor friend who is a very successful wholesaler in a market, (south FL), that is crawling with wholesalers. 

This allocation should be based on the fair market value of each component, typically determined through an appraisal or the values agreed upon in the purchase agreement.

I started my real estate career in 2014 working in marketing at PPR Note Co. with Dave Van Horn.

You can achieve or even exceed your current cash flow in markets that are more landlord-friendly than Boston.

Quote from @Bud Meacham: The market is very competative in California.

I am an experienced investor and unexpectely find myself managing a duplex myself and wondering if there is a small landlord (aka inexpensive) simple solution for marketing, background checks and lease creation that markets on zillow? 

Generally I'm seeing anywhere from $25 - $40/Sf in TIA in different markets around the country. 

From there we identify properties that could have some potential and if you are interesting in diving deeper, 1) we do a thorough video walkthrough to give you a realistic look of the property, 2) we give a ballpark estimate of rehab costs (we do 40 a year with our GCs o we will get pretty close), 3) we talk through market rent with our property management team, ARV, and potential highest and best use.Ideally you find great investor agents who know their market really well and have a network of resources to provide you with enough confidence to take reasonable action.