It's basically selling through writing, and it's an ongoing study in human psychology.As you mentioned, lead generation is just one part - it's still up to us to sell when that phone rings or that email dings :)

Zillow is nothing more than an automated valuation tool that doesn't rely on any human judgement.

They are popular in the DFW area: http://www.wehnermultifamily.com/I agree with @Ben Leybovich that it will be hard to get 5 star service on a 3 start budget so to speak.Ryan had some great insights during the presentation on how it is a human business so you will need to manage expectations sometimes and work through the issues. 

""recommends"" the owner of the company(the list goes on...)as the ONLY human being among all the biggest search keywords around..Now even if my website had only ONE line."

Oddly enough A gas powered pressure washer will blast out any stain imaginable in carpeting..( thank you YouTube)  But I will Pre treat with .99 cent joy from the dollar store if it’s human blood spilled koolaid or has cigarette ash stains .

When I can't reach a human who actually works for the company on the phone to simply assist me with the purchase of a house through their site, then to me that wreaks of a mickey mouse operation.

I'm not planning on buying property here as I am probably moving in December, but would love to increase my human capital anyway possible.

Those date pretty far back in human history.

In Alex's video plays a customer service phone call between an AI calling to book an appointment and a human confirming that appointment.

Degree in finance with a real estate emphasis, taken the courses construction management and landscape construction, trying to get some field experience with Habitat for Humanity, and I'm working for a subcontractor as their construction accountant (so we can check off some of the administrative knowledge).