Both my wife and my background is in manufacturing, specifically operations, customer service, and project/account management. 

It is the most popular software in the industry, and most Tax Preparers are familiar with it, which makes tax season easier.

The proceeds could be reinvested into something with better returns or even used to simplify your finances(Like Bettment still offer 4.75% for new customers, and you don't need to do anything!).

(We're from California as well) Everything has been extremely smooth so far and their staff has been excellent with their customer service. 

I've seen properties on a lake or near a park or popular trail that will consistently get higher rent. 

Yes we avoid custom work to help keep cost down. 

I updated the kitchen with high-end appliances, installed custom cabinetry, and added modern finishes throughout.

I'm in Chicago and this is kinda getting popular.

The expense tracker, reports and rental sheets (useful if you are planning to do the BRRRR method and need to calculate 2 different sets of loans).I used to have my own custom spreadsheets that I built but this one does everything mine did plus much more. 

A lot of the popular markets have maps created showing class but I'd take caution using them.