A video of you, You doing a walk trough, put a sign up in the yard of a house you bought with your logo on it.On my about us section I used to have a video of my and an (ex) partner (hence now removed) where we were trying to create that video.. you know "Hi we are Jerryll and bla bla, and we want to buy your house..."

Given that I don't have a ton of equity however I am thinking that I would end up using all of it and then have a separate payment for the interest on the HELOC rather than having it incorporated into my monthly mortgage payment. 

Incorporating a business or forming an LLC creates a business that is legally separate from the owner(s).Obtain a federal tax identification number (EIN).

We're paying for the hotel and moving forward incorporating mandatory renter's insurance in our leases.

A logo of your company could work equally well or better.I would post a photo of my partner because she is hot.

The lender would likely never notice, and if they did... furnishing an operating agreement and articles of incorporation might shut them up. 

Credibility does credibility.Social media is just a channel to host your credibility proof.Having a clear easy to find phone number on your website gives credibility.An email listed on your site does credibilitya video of your self in a polo shirt with your logo on your left nipple does credibility.

So you need to make sure you incorporate those hard money costs into your purchase and rehab analysis.   

What is more important is whether or not that name and logo will produce results.If someone is about to lose their house and willing to sell it for below market value, the last thing they will have is a sense of humor.

Hi mikebased on your experience in  investing in Colombia I have like a 100 questions.1, Should I buy it on my own name or should  I incorporate my self to get more tax benefits?