I'm going to start my first direct mail campaign shortly and I was looking for some advice.

As the calls start coming in from my first decent marketing campaign (500 postcards), I am struggling to make offers that are a win-win.

Maybe you are at $6000+.You get X leads from that campaign.  

To sustain our momentum, we will continue to utilize and improve upon a continued mix of networking and leveraging relationships, advertising campaigns (using Google and setting up a website), and the internet.Financing: We will utilize the following financing options as they are available to us:1.

I'm running my marketing campaign from my home office w/ laptop, printer, and stamps.com.

My first direct mail campaign to absentee owners hit mailboxes today and we got 3 calls today.  

Otherwise, given the amount on hand, consider a strong marketing campaign for wholesaling.

I have compiled an extensive list of absentee owners and I am ready to launch my first direct-mailing campaign.

Here's what I like:Geographic - eliminate all areas that you do NOT want by city or zip or other methodLand - eliminate all vacant parcels Property type - eliminate commercial, industrial, office and similar propertiesProduct - eliminate over 4 bedroom, before 1950 or after 2009Equity - eliminate all with less than 50% LTV Your criteria will most likely be very different so no arguments about what I want vs what you want.Now that you've determined what you want, and have a manageable list, create a mailing campaign.

I'm getting ready to send out my next yellow letter campaign.