With regards to actual demand vs ‘implied demand’, the demand for our fourplexes is actually very high.

The first pieces (literacy, metrics) and the following ones noted above are pretty straightforward.

My question is when we see the monthly statement on the management company’s portal, we don’t see the actual booking (from Airbnb or vrbo).

I'm going to guess you've never actually hired another human being to do turnovers for you.

From what I’ve heard in a piece by Forbes, focusing on unique features can lead to higher long-term rental satisfaction... especially if your tenants want a few animals or more outdoor space.

I actually aim for not having any one real estate investment make up more than 1% of my net worth.

Not on their actual services!

. - The people that are monetized on actually closing deals are all saying this thing is highly implausible. 

Yes, you can deduct related expenses including gas, loan interest, insurance, etc. using the actual vehicle expenses method to deduct auto expenses for your rental or other businesses. 

But in all my years at these events I would say MAYBE 10% of the folks actually did anything with it long term..