I am thinking of starting with rentals, be it short term, midterm or longterm. 

Listing your property there ensures visibility.Build Relationships: When agents reach out, respond quickly, highlight your property’s amenities, and showcase your flexibility to meet displaced families’ needs.Highlight Insurance-Friendly Features: Emphasize features like flexible lease terms, utilities included, and a fully furnished setup to attract insurance placements.This approach has helped me successfully market to insurance companies.

I've selected Collin, Denton, and Grayson counties as my investment focus.My goals involve investing in small multifamily properties and long-term rentals.

@Nathan Gesner Yes, I'm fairly confident if we were to hold long term, we'll do just fine. 

@Parmesh P. there is no such TDA paying 7% or even 6% long term,5 years or longer.

Long term hold.

I'm not sure if the program is still going on, but has definitely revitalized a lot of the area when it was once destined to follow the way of other older cities that are aging out of existence both in terms of people and property. 

I would like to build a duplex on it for long term rental income.

I am considering getting into this space (looking at some courses), but worried that its too late, and that deep local market knowledge/understanding of buyers/connection with developers etc is required to make this work, which only incumbent/long term investors will have and would be hard for a new entrant starting from scratch to catch-up...is my hypothesis valid in your opinion ?

Focus on long-term guests, like corporate clients staying 30+ days, because it’s easier and brings steady income.