So, unless you are an SEO manager, I think that's a tough road to go down. 1:1 link exchanges go against Google's guidelines and best practices so I wouldn't advocate for that. https://developers.google.com/search/docs/essentials/spam-policiesMost one-size-fits-all all SEO companies are going to want to spend a lot of your management fee doing work that real estate investor-focused SEO companies don't need to do. 

I view the ads on BP no different than I see a Google ad - I am aware of a service but just because they advertise on a site does not mean they are the right fit

This year has been very interesting for us as it's been almost entirely Google.

I searched Google and found his page where he claims he will "share everything I know" in three days.

I don't know the order of payment, but if the old PM still had some of my money (or my tenant's), I'd only pay them part of the cancellation fee and either tell them the rest was coming after they released the money.I'd also tell the tenant who they tried to evict under false pretenses to leave a google review for the PM to warn others.

I’ve searched on google “kitchen cabinet handles” and “soft closing 3/8” inset hinge” and gotten both for much less expensive than at the box stores.

I would recommend looking up your county VA liaison (Google your county and VA liaison.)  

I'd do an image search on google to get ideas. 

Do a little google search of assumable loans and you’ll find some answers for pros and cons.  

The few Google points me to are either not granular enough or want to change me an arm and a leg for a limited number of reports per year.