Background: I'm an analytical marketer by trade and hope to bring my skills to real estate investing.

It's a great company that provides in-depth analytics  on profitability of Airbnb rentals in many different geographic areas for a fee.  

It could make much less investment sense to compare price to rent ratios as if these two properties were next door to each other.If you use price to rent of one location and then apply that locations ratio to another property outside of that exact local market the way I see some TK promoters instruct TK buyers to do, this could lead to some very flawed investment analytics turnkey or not.Good luck!

I'm very analytical and have created a spreadsheet to automatically assess properties.

I work in IT by trade and I feel that my strong analytical and process-driven skill sets will help me along the way.

This is somewhat less analytical and a lot more anecdotal referenced in planning short term RE projects for the next six months.

Hi @Joe Villeneuve ,  I really like the finding the deals and analytics that go with it. 

Speaking as a new investor, I am relying on my Business Administration/Finance degree to help me understand things like time value of money and analytical considerations.

Studied it in school, was an MLO for a period of time and have been at a large CRE research and analytics company the last few years. 

It is important to understand your target audience - if they are analytical, then text and numbers would be best.