Core values and faith-based messaging can be powerful, but they often get co-opted as a marketing tool to build trust.To tie it all together, many of these programs introduce a group or community.

The more effort you put in to make your home stand out in a (maybe) already congested market, the higher the chances are that someone books your furnished rentals over others.

With that kind of equity you would be to find a newer, nicely performing Quad in a market that is appreciating. 

I was sent an offering memo by a broker selling a multi-family building in an area no reasonable person would even consider affordable housing material yet the marketing materials made a point of emphasis to detail how the property would satisfy the need for affordable housing.

And I have had two potential opportunities "fall into my lap" that involve inherited properties that need major remodels to be able to compete in the MTR market. 

(You may need some time to figure out the market and where you want to live there.

Unless you are sourcing properties yourself off-market, REI became much more challenging in 2023, and downright brutal since the start of 2024 here.   

Instead of following trends, tailor your space to the lifestyle of your target market.

You could put most of your funds in the stock market and access them when needed for a HML.

So they used the actual rented data of these companies to compare what rentals should go for in your market.