If you are performing ongoing research, I would definitely recommend you look into some CRE data and analytics tools.

If so, HubSpot is a great tool for this, it has great analytics and tracking, and it's something that I've used for the past 3/4 years.

@Ray Lai I am huge on analytics and split testing my campaigns so I know what's working in my market and what's not.

If not pick that works for your business and gives you analytics reports.

Do your due diligence and put a budget for software, training, bookkeeper, and accounting.Make sure you get your analytic reports by property - Profit & Loss and Balance Sheet.

As an analytics professional I know it's pretty much impossible to predict any economic event with precision. 

But, if I have several categories where I'm off it can start to influence the decision to purchase or not.I’m taking the advice here on BP to run a couple properties each day to see if they cash flow to get a better understanding of my market.Am I being overly analytical? 

Even if they don't call, with a webpage you can use analytics to track who visited without calling.

I did a similar study myself for my data analytics LLC, and '% deviation from historical price-income relationship' showed the highest predictive power: 83% correlated at the state level vs. actual price drops post 2007.

I'm just getting started in real estate, planning on focusing on buy and hold with multifamily properties, and possibly moving into rural investing (farms, raw land, etc).I'm currently in the phase of learning, acquiring capital, and building a solid business plan.I enjoy analytics and finance.