It's real life for them, not a math optimization problem.

Currently the attic space is split between the two units, but I plan to close it off from one side, and make it a bonus room / bedroom for the other unit (hence the higher rent for that one).Once completed and rented, I will do a cash-out refi to obtain my optimal ROI numbers (I paid all cash for the house and will probably use a home equity line of credit to do the renovations).

Hi all, I'm looking at creating a website and wonder if anyone has a list of keywords (or key phrases) that I can optimize for?

Optimally you want the tenants to have a direct connection and bill to the utility company.

i agree with lonnie but let me build on that. first, your credit report is based largely upon your pay history. paying early does nothing to boost your score ,but paying late will reduce your score quickly. so, pay on time. next, CARRY A BALANCE. it will actually lower your credit score if you do not use a decent portion of your avaliable credit. also, maxing out your credit cards will also hurt your credit, it is optimal to carry between 30-50% balance of your avalible limit on your cards. do not worry about intrest as long as what you are purchasing is ultimately going to gain you more in value that the cost of the intrest. i.e. why would you worry about a 25% intrest rate if you are going to make 50% on the house you are investing in?

I like the optimism thoughwhich creates a good investor environment.  

Like your ad copy, are you sending them to a standalone lead capture page or your regular website, how keyword optimized are you ad search terms, etc., etc.

There was a bit of money that is/was going into the area to make it nicer and also this I was reading today.http://www.sacbee.com/2013/11/17/5918521/new-optimism-in-quest-to-revive.html

Hello all, I stumbled across BP and haven't been able to stop reading everyone's and opinions regarding a new, but passionate investing subject I'd like to get started in - Real Estate. Particularly, in Las Vegas w...

In those cases, they either need to put the work on the seller (not optimal) or they need to have a professional do it.