Well 50% is a bit much, IF you renovated properly.

MTRs Can work well too but still need to have it furnished. 

I’d love to hear any tips or strategies that have worked well for you in real estate marketing, especially with PPC campaigns.For those who’ve done this successfully, are there specific keywords, ad placements, or campaign types that you recommend?

Quote from @Michael K Gallagher: Quote from @A Rao: I invest in land and have done entitlement/zoning and other DD work successfully for years.A broker called me this morning on a property I have on a busy interesection and has a QSR client who likes the location, but does not want to do a ground lease, only a build to suit. 

Many of them become entitled and create problems, particularly for amateur landlords that don't know how to manage well. 

When you refinance the property, you can likely get a lot of that $70,000 back If you bought the property well below market value.

Is this true as well?

But ya have to make some educated prognostications in life.Add this to the information your processing - What your talking about doing is eliminating around $4000 or interest expense (which is deductible anyway so really could be a real impact of eliminating $2800 or so) of debt in exchange for paying over $10K in capital gains tax (don't forget possible state gains tax as well).  

Since you'll be owner-occupying, take advantage of low down payment loans like FHA (3.5%), Conventional (5%), VA (0%), or a 203k loan for renovations.

I would never fund a newbie .. and if I am doing something like this for myself out of my home market that I know very well.. instead of paying for a guru course..