IMO, he's just playing you to see if his can skip the application steps & don't need to provide unfavorable information (if he has trouble filling out an online application, he will also have trouble holding a job & have trouble paying rent). 

Why do you think hindsight will look unfavorably upon this thread? 

I know a couple agents who tried advertising through Zillow premier and inevitably gave up on it due to unfavorable results.

All tenants have favorable and unfavorable qualities.

Like Dion had mentioned... market prices will likely be unfavorable to note holder so I am trying to figure out a way where I can help him get a little better than market while not negating the current structure I have.Thank you everyone for your input!  

We havent looked at Ohio as we perceived the population and business trend as unfavorable there.

@Ben Morris Without knowing all the numbers, I still think the first business should be a priority as you don't want a different landlord who can eat into your business cash flow or having unfavorable terms.

Maybe they have an unfavorable term on their loan or the loan is coming up due.

It is possible to have a successful tenancy with someone who has unfavorable rental history or legal history.

It's hard to say if they used this rationale to select comps and produce an unfavorable report, or if they started with a crappy selection of comps (inept appraiser?