Look at their marketing strategy.

When you start raising money, the kinds of investors you're going to get are individuals who want to make a better return than the stock market. 

I would confirm by seeing the product then going out and checking comparables in that market that have sold. 

They make their money off of real estate agents, but real estate agents are the worst people to make money off because they are highly unreliable and in and out of the business when the market changes.Their target should be the consumer with higher levels that they can subscribe too for data, since Zillow is linked to the MLS now which makes their data somewhere more reliable.

Quote from @Treza Edwards: I would be looking at this as a market-dependent change.

A few years ago I stopped coaching, I sold my print marketing company (Yellow Letters) to care for my wife.

I'm an independent agent here in AR and I write a lot of rental property, with ~6 preferred markets and if the properties have some issues, age, claim history etc.

The local market has a lot of opportunities, especially if you’re looking into multifamily or creative financing.

What type of loan are you in the market for ? 

Never thought of it, is it a rentable market?