Maybe it is not wrong, but it is definetly a shift in values of the greater organization.

I have done my first SFR and have a goal of acquiring 50 doors - reading your post is inspiring, and particularly helpful that you organized it on a timeline.

That said, I felt that the organization of the information could be better that in and of itself did not prevent me from being able to understand the information.

Any advice on how to organize all this information into a coherent plan?

There is an active real estate meetup organizer in PCB as well.

Head out to one, find an investor doing the type of investing that you also want to focus on, and offer to help them for free with whatever they may need (finding deals, marketing, painting their flip, organization, etc) in exchange for their mentorship throughout your first deal.

As in, an organization, or just not profitable? 

-Sub metering of utilities or RUBS-Renegotiating all operating expensesSurvey your residents and ask "What would make your living experience better here at _______" This will open the door for ideas and they use your creative to build on those suggestion and figure out how to solve a these problems your residents have. 

Interested in how to rehab properties and buy and hold for rental income and also to assist other sellers who need an interior decorator to organize, stage and prepare pictures for their open house. 

I think the lenders just kind of grew organically after sharing info and identifying needs on both sides.