What strategies have you found effective for breaking through those tough times and regaining momentum?

Loved* that response     How effective is having an online presence on Revenue and Credibility?

So when issues come up, you know a professional is handling them, effectively costing you less. lots of people go with family members/friends because they didn't pay them.

Is my services to complex to have an effective marketing message?

Have you ever seen this in the real world and do you think it could be effective? 

Highly unlikely he responds on the first go so you need to have a  plan to get the full effect

Will this be effective retroactively?

we have a realtor we like but curious how badly that effects our margins vs the expertise they bring on the market we are in. 

Even as we get efficient and effective buying solo, getting it to our advantage with price reductions and concessions used to be very tough but should get easier with the new (about time) rules of buyers being responsible for getting their own agent paid.  

Or would it be more cost-effective to replace just SEER condenser and evaporator coil for the AC?