Be careful not to compare Apples to Oranges.

Now I tell them it has to be apples to apples not apples to prunes.2) We need a true General Contractor's estimate of repairs not Bob down the street who works full time and does construction part time on the weekends.3) We tell them to take a video at the property while the contractor is there explaining what ideas or complications need to be resolved.Now once we get that we can make an informed decision within a few hours.

Just make sure you are comparing apples to apples and not looking at only prices.

Most often it needs to be another real estate opportunity.If I were to select bonds or stocks or insurance annuities as my alternative investment, then to have an apples to apples analysis I must consider the risks involved, mgt. required, admin. and market fluctuations and then adjust these factors to mirror those applicable to real estate.Remember too, that $132 cash received clear on your opportunity investment, it goes through the similar analysis, that sum is reinvested for the best use of cash, otherwise you have a skewed view of the value of that annuity stream, what those payments are really worth.

I was a former leo years ago and had to dress up but no longer care to and I am laidback enough not to worry about impressing anyone from the apple barrell of tenants that look for rentals on the $600.00 of below range, "not top choice to begin with!"

The ROI/IRR is the total return of your investment accounting for time, cash flow, entry price and every other factor.cap rate and COC are apples and oranges.The reason people use cap rate sometimes is because it is a characteristic of the property itself because there is no leverage or other factors.

It seems most people refer to the NOI as an apple-to-apple comparison model so that is what I was using.  

The best brands don't even need to use their names anymore for people to recognize their branding (think apple, google, domino's, nike, etc.)

Apple is taking their new campus over the top, too.

It's apples and oranges to compare the two.