As a PM, I tailor the communication/autonomy etc to what the owner wants. 

Instead we will work directly with them to tailor their websites and organic Google traffic to attract the most relevant clients, which helps to eliminate the price shoppers.

You have to tailor your strategy for what makes sense for you and where you want to invest (geographically).

They tend to tailor the staging and the price loosely to the value of the house.

If someone went to get a new suit made in the 1960's and just picked a tailor and said make me a suit, with no specifications, one tailor might make it in Purple with Bell Bottom pants, and even though that's not what the customer wanted, that is what he "Asked For".....Supposedly people all wanted Grey-beige (Greeje) and now so many commercial buildings are painted outside some tone of grey, (who thinks this up?)

What kinds of things are included in a good lease and where should I get one that is tailored for Massachusetts 

Depending on the package you pay for it will also give you a website that you can easily tailor for yourself/your business.

And then you can use your equity to buy a second property, and tailor things to your personal living needs as well.

If it's in Chicago, you need one tailored to the Chicago Landlord Tenant Ordinance.

When I do business in other states Im not licensed in, I do use an agent though, as I know my limits of market knowledge, customs, how hard to press or layoff are tailored to my market and not ones Im less familiar with.