Should I Start a Contractor Marketing Agency?

[Chloe Philipp]

Hello BP community!

After doing my last couple of remodels, a crazy idea hit me. Not sure if the concept is groundbreaking or if I'm reinventing the wheel, but the contractors working the job had been doing the same kitchen and bathroom remodel for the past few years. These guys had the skills and organization to build entire homes, but the only thing preventing them from doing so was their inability to reach new customers. If they could create a marketing strategy that would revamp their websites and social media channels, along with incorporating search engine optimization (SEO), they would have the ability to generate more leads and convert those leads into more sales/deals.

I’m looking into starting a marketing agency dedicated specifically to contractors. The company would help these contractors convert leads into deals, but also allow them to bid better projects and take on bigger jobs. Most contractors don't have time to do all of this themselves, so the agency would provide all the services for them. The services would include things like updating and managing their websites, creating profiles on and managing social media channels, and providing SEO services to help generate traffic to their websites. Does this sound like something contractors would find beneficial for their businesses?

[Matthew Paul]

Good contractors dont go looking for work , the work comes to them thru their reputation . Most dont want more work . Why ?  then we have to hire more employees , then the quality goes down and or the price goes up . Most established contractors have found their sweet spot . They dont bite off more than they can chew . And we have learned how to say "No" to unprofitable work . 

Most good contractors are small operations , and have good employees , that are well paid . ( good employees are hard to find and harder to keep) . Thats why good contractors dont come cheap .  And why contractors sub out quite a bit . 

A contractor marketing agency is basically a general contractor .  The general gets the work , hires subs and makes 25% and up mark up .