In 1984 pyschologists Daniel Kahneman & Amos Tsversky showed how humans tend toward irrational risk-seeking when facing an expected loss -- a loss like holding cash (equivalents) during inflation.  

Time in market is the biggest benefit on your side, so the sooner you buy, the longer you'll have that property (and also, the sooner you can buy #2).This is definitely a perspective a lot of people tend to steer away from, as they are scared/ think that we are at the peak of market costs and interest rates.

Many hard money lenders (HMLs) tend to avoid properties with significant fire damage, unless the damage is minor or limited to a small area. 

Appreciation Potential:Historically, real estate properties tend to appreciate over time.

Better locations tend to have better tenants as well. 2.

The California coast gets foggier when it is hot inland, aka "June Gloom" that tends to persist well into August.

The 'what you get' for the money factor is highly applicable from Brookings to Astoria and licensable STR coastal vacation rentals are still regularly attainable at workable terms, Luxury and oceanfront and lakefront properties tend to perform above the 10% of valuation in gross annual income for prime coastal STR's and as an example I've seen a $2.1 Million Oceanfront home produce $300k in gross annual income.

The property is always nice, and it's all about location, but there are certain things we don't tend to sacrifice.

This is where I can not tend to maintenance, or emergency calls from tenants.

They tend to target apartments in walking distance of their single family home via flyers and craigslist.