Buyers in the area tended to be a lot more critical and analytical than buyers in middle class markets.

Buyers in the area tended to be a lot more critical and analytical than buyers in middle class markets.

It's not that you can't use data and theories to make sound analytic inferences.

Our company subscribes to a pretty robust analytical software that seems to be fairly accurate on projected rents. 

They also have forms you can use in your investing as well as analytical calculators to help you make better decisions when evaluating potential deals.

I also wrapped in some basic analytics like rental days/goal days, average booked rental rate, average rented days, etc.And I included some very simple reminders to let me know when to change air filters, smoke detector batteries, things like that.I couldn't rely on syncing Airbnb and VRBO/Homeaway calendars using the tools that either company provided so I just rolled my own. 

Now I have to teach myself how to analyze a possible property and become familiar with an analytical rental spreadsheet~ I must be honest: I look at them and it might as well be written in Pig Latin, I get lost and discouraged in seconds.

We actually just wrote a blog post about why Sacramento is a great market (it's probably more on the fun than the analytical side).

And with commercial especially those that maybe are not the greatest sales folks in the world but are better at crunching numbers and analytical can be very successful..

Compared to buying web traffic this can be very advantageous.Make sure you look at the Twitter analytics too.