How Social Media Impacts Your Business

[Curt Davis]

I have really started to take a more serious look at using social media to help brand and promote our business.  I have been watching YouTube videos on how to do help make improvements.  The sites I am focusing on are Twitter and YouTube primarily and also Facebook and starting Google+.   I also have someone that I have connected with here on BP to help work out some of the kinks in our website as there are some issues.  I have even started my own Podcast as another platform. I feel like we are on the right track but wanted to see if anyone out there who is selling property has had any level of success in reaching organic ( new ) buyers to your business because of social media.  

If you have would you please give a little info on maybe what social media site(s) it was and any info on how you used it to generate business would be great.  Just don't want to spend too much time or money on something that doesn't generate any business. 

Thanks!!

[John Steele]

@Curt Davis Social media can be a great tool to help grow your business but its not a magic lead source. You can get by with not spending a lot of money, but it is definitely going to take you time, especially if you are starting at 0 with regards to followers. The most important part about social media marketing is creating and/ or sharing good content consistently. 

You are on track with starting things like a youtube channel and podcasts but if you are going to start these you want to commit to them. A lot of people create social media accounts because they are told they need them, not necessarily how to use them. Then some time passes and they are left forgotten. Next thing you know, you have all of these "dead" accounts. A potential lead stumbles across your twitter and sees that your last post was from 2 years ago...

I'm by no means saying that you will do this, I just want to point out that for you to be successful at this it is going to require time and effort (or you can outsource). 

Feel free to reach out to me if you have any questions. I run the social media for my company and have a good amount of experience marketing for my personal blogs and business as well.