Many condos staked out their property lines right down to the water's edge and vigorously defended it.These two factors alone have had a major cooling effect on the local tourism industry.

Look into the city regulations on short term rentals, and look at what tourism demand there is in your city.  

I haven’t put out bandits signs I’m trying to find ways to get more inbound traffic.

Thanks Robert.The reasons I'm looking at Florida is that it's a great growth area with consistent demand due to all the various drivers (tourism, industry, etc.).

There are other sites like Trulia where you can create inbound links to your site....Offline advertising is hard to do with NO budget, but you can do things even if you have a really LOW budget...OFFLINECreate a flyer - 2 per page - and print it yourself or FedEx Office, etc.

Solid local economy from all the year-round residents with a strong seasonal economy from tourism.

At one time the area focused on tourism, which was the best direction, but in hiring a new City Manager from southern California that wanted to move into trying to get industry there, they left tourism behind.

In areas with good tourism, etc., you might want to look at Bed and Breakfast managers.Good luck!

TIP: You can get plenty of photos to use from your local chamber of commerce and area tourism authority.

You can technically do SEO yourself, just by creating some high quality inbound links from authority sites and having high quality articles / content both on your site and off your site.That is why you can find people to do "SEO" on fiverr all the way up to someone on elance.com who charges $50/hour.