As someone who used to work in SEO, I can see that the structure, length, and comparison format are classic SEO techniques.

I would look at wisp as an alternative comparison when talking to realtors. 

Aside from the standard BR/BA count and square footage, I always focus heavily on the listing pictures for any comps I pull in my area - finding a comp that's as close to your property's condition and finishes will give you the best apples-to-apples comparison possible.I also wanted to second @Tim Swierczek's input: nobody in Minnesota likes moving in the middle of winter.  

Then you will have an apples to apples price comparison. 

Happy to put together a market comparison report for you.

Great points from @Doug Smith and some I will be leveraging in my own work.We do some "pitching" of startups to landlords and while not a 1:1 comparison we generally also leverage the credibility of the team or consultants that the startup is using to mitigate their risk. 

Chicago is still pretty cheap in comparison. 

I have not done enough comparisons to know which is more accurate (need subscription for Rentometer and Rentcast to get full access which I do not have). 

The closest comparison would be bourbon street for college age kids, but bourbon street may need to up its game.  

The comparison is a bit extreme because most people who can buy property in California that is appreciating are not buying these low cost turnkey properties.