Pull out a spreadsheet and go through the tools everyone mentions to run some comparables and take note of photos, amenities. 

You also have to be super detail-oriented, focused on continuous improvement regarding the property and guest experience, very in-touch with what it's like to be a guest at the property (and a cleaner of it as well), and focused on technological tools and opportunities. 

I stumbled upon Deal Machine as a tool to aid in the process.

There are also other websites that have a Cost of Living index or other comparison tools.

Not sure if that is still legal or even translates in today's world of everything online but seemed like a good screening tool to me at the time. 

Build a strong team, including agents, lenders, and property managers, and use tools like the BiggerPockets calculator to analyze deals.

I believe Pricelabs is offering a pricing strategy and market analysis info more in line with hotels, and that might be a good tool for you to look at.

Educate yourself with resources like The House Hacking Strategy and practice analyzing deals using tools like BiggerPockets calculators.

Use tools like the VA loan for house hacking and your Basic Allowance for Housing (BAH) to cover living costs while building equity.

There is usually not much that compares with what we offer, so we only compete apples to oranges, so incentives are not a good tool for us.The types of tenants we want (multi year) also respond better to an adjustment in rent than an incentive.