I have a feeling this is designed to maximize retention of now dislocated persons. 

Personally I’ve got the majority of my assets in real estate.

Since you purchased your primary recently and in Houston, I personally am bearish on your appreciation potential.

Personally CA scares me. 

I personally hate them and think they are little more dust magnets but will add some if crucial. :) 

I personally have no connections with anyone who is involved in this niche and I'm wondering how other people have started their journey.

@Mario Morales - Personally, I would do some research in your target market and search (even it on zillow) for 2-4 family properties and see what agent(s) seem to transact the most in that space.

Personal Property coverage- furniture, lawnmowers, signage, etc. 

I have found that going that extra mile, like the couch covers etc and making sure the person with the disability has the easiest time visiting our place.As someone with a disability (I have a degenerative neurological disorder) and use a cane, I like to make sure folks with similar issues have a good time.

The part that I can see being the most beneficial to us, personally, is the "REI Hub" which is the accounting piece that you can opt to pay for as part of your monthly subscription.