(They are more prequalified because they reached out to you before you did to them), but there are a decent amount of busts... not enough equity... even your 315k guy usually wouldn't be able to sell... and that guy would show up on my list, especially if it was absentee.You do need better systems in place for high quantity direct mail so that it can be prescreened before arriving in the salesmans hands, but looking at the KPIs of both of our companies... my cost per lead is half and our assignment average is a couple thousand dollars more.... that being said, there are some other factors at play, for example sales team.All in all, I do agree with you, but I also agree that one isn't really better than the other, one is easier getting started with though, and one is more manageable to scale upwards.Also Direct mail is for anyone, in Houston, it's almost impossible to rank unless you're dumping in buckets of money to rank high.

I teach others how to do SEO, and help their site rank and how to get 8 leads a day.

In fact I make more money that way than flipping houses....Actually I think the mods won't be happy if I say what I do because they will burn me on "self promoting".So.. let me try talking in code.I was good at ranking my site #1.

Some draw backs are high crime rates, old homes and low ranking schools. 

Jerryll's stuff above is the best I've been working with him for a month and my ranking has improved more that what I could do on my own in the last year and a half.

Cash on Cash ratio with some standard assumptionsBased on collected data, my rankings are:OH (Cleveland, Columbus, maybe Cincinnati): affordable, good population and economic growth, 16-20% rent to value ratioNC (Durham, Raleigh and Charlotte): less affordable but high population and economic growth, stable median home values and decent rent to value ratioGA (Atlanta): this is right in between OH and NC.

That is nothing new and that absolutely won't get you ranking #1 if you have anyone with reasonable SEO skills competing against.

There are plenty of ways you can still come across as personal, yet credible with a typed letter on letterhead, where you address the person by name and put a signature on the bottom (actual ink or printed).Then let me tell you about DMM without a website.I rank 1 on google.. in fact I rank #1, #2, #3 , #5 on google.My point is..

I show mine.. all-the-time.Never follow blindly because some guy that is ranking with a score 10 on BP and is loved by everyone with great advice always.

Sometimes you have no choice to use lists because you don't have money for ads or you don't rank #1 on line..