Being a recipient of any form of public assistance is a protected class in Mass.Be sure that you treat all tenants - voucher or not - exactly the same and you'll stay out of hot water.

Especially related to direct mail marketing statistically it takes multiple mailings to the same recipient to get a call back.

In fact, the recipient doesn't know its a yellow letter until they open it correct? 

This will increase your recipients curiosity which drives open rates.  

I want to attempt to rebuild the mailer/letter into an email format with the ability of the recipient to "click" to a landing page -  Like this, but relevant to the Investor. 

It came across to me as you being an agent, I think the recipients would probably think the same thing.

All you need is recipient's last name, account number, and zip code.As said before, this info is on everyone's checks.No deposit-only junk to deal with.

Wayne,I'm not sure about your state laws, but in Florida, if a Medicaid recipient move to a nursing facility, the house is no longer their primary residence and therefore they lose the exemption.

Do you think your targets (recipients) were sitting around waiting for the day when your letter arrived?

We have seen great results with making it more personal with the recipients name and the property address you are interested in purchasing within the letter.