They are growing sales 100%+ year over year; just look at these stats:Full Year 2018Retail Units Sold of 94,108, an increase of 113% YoYRevenue of $1.96 Billion, an increase of 128% YoYTotal Gross Profit (incl. gift) of $196.7 Million, an increase of 189% YoYTotal gross profit per unit ex-Gift was $2,133, an increase of $594I'm just pointing out a trend here.

Homeowners drew more than $41 billion in equity out of their homes in the quarter.The surge of refinance applications has overwhelmed some mortgage lenders.

"Washington Mutual could face $26 billion in losses, with $21 billion from mortgages, a report from Lehman Brothers said on Monday.

One half of the 1.4 trillion in jeapardy in commercial real estate over next couple years. 700 billion projected to default at present.

They come to work for Intel the states largest private company ( my daughter works there)  They just spent over 10 billion on three new fab plants and now have over 20k employees in the PDX market alone.. then of course you have Nike which is huge..

So, why is McDonalds still spending billions on advertising?

Have you heard of the financial crisis where bankers stole billions from the American public?  

Gothca  I have lived and been working in real estate through 3 mid level corrections and one Massive that we all went through 08 to 2011.. and each was for a different reason.. and as such  the next will be something we probably have not thought about or what have you.. although in reality as I look at my business and how business has been transacted the last 10 years.so much inventory was bought with cash ( smart people LOL) and lenders finally figured out 100% liar loans were not to bright either ( finally got it cost them trillions but they finally got it)So the only ones I think that are really in any kind of peril in a drop is this new crop of investor who does max leverage and refi to you die and is too aggressive in building a portfolio over short span and does not really have the expeirnce or never lived or worked through a correction and does not have proper reserves to weather a correction.others will be just fine.. so many more investors ( other than the BP got to have max leverage or your an idiot crowd) are in fine shape and so I don't see a big crash coming but no question we correct we slow down..you will always have the community were the major employer fled leaving things not so rosy or the base closing or on the flip side areas like Charleston SC that's just steaming ahead billions upon Billions of dollar flowing in for new jobs and factorys  IE Boeing  Volvo  BMW  Mercedes etc etc. but you rarely hear investors on BP talk about that market because it does not cash flow ( minimum down max leverage) like other mid west markets.. so we will see..

So, why is McDonalds still spending billions on advertising?

And, just last month, they had an unexpected expenditure:"December 2022: The CFPB orders Wells Fargo to pay $1.7 billion in fines and $2 billion in consumer redress in connection with "illegal activity" across several of its product lines."