According to sales expert Michael Bosworth, “if the buyer has what we call pain – discomfort or dissatisfaction with the current situation – he will be motivated to seek a solution if he thinks a solution is possible.”

The property cash flowing well above their requirements will help offset any discomfort they have about your personal cash flow.

Some of the things he says can be very offputting, but then after thinking a little further it's the discomfort that ends up opening my eyes.I think one of the main concepts that applies throughout the book is summed up in one quote towards the end: "Comfort doesn't pay the bills".

I understand that to grow and evolve as an entrepreneur you must chase discomfort.

Help them feel that discomfort and then help them see that taking action can be a solution to those problems. 

Romeo Manzanilla, 2020 ABoR president, commented, “We recognize there’s still an element of discomfort with listing one’s home during the pandemic and Austin REALTORS® are taking every precaution to ensure safe and efficient practices across the market.

It sounds like most of the concerns revolve around tenant discomfort during the process, which I am fully keeping in mind as we approach this. 

If they’re complaining about something that actually went wrong, like the refrigerator broke, then I instruct my assistants to very politely respond & admit to the issue and state that we fixed it right away and we are sorry for the discomfort that it caused this guestIf it’s a scathing review about things that they made up or they’re just being overly picky, sometimes I will just write a one liner like “Lol, I have 500 5-star reviews but clearly nothing will make this person happy”

Too many other areas in life cause discomfort , so I’ll stay with what I know works. just my 2 cents . 

Having people you trust in the market is a huge advantage and may mitigate some discomfort associated with long distance investments but it all comes down to numbers and goals.My better half and I are considering a property in Makakilo or Idaho so we try to analyze 3 properties a night while weighing them against our long term goals.