Once you figure out a strategy that you want to do, next I would learn about potential markets for that strategy and focus on 1 or 2 markets that you have some kind of competitive advantage in (you live there and know the area, you have friends/family/a good realtor there etc). 

I've heard many people say the same as Ryan, that Airdna has been way off.I recommend people take a few minutes and manually check their competition to get the most accurate analysis. 

And, it drives away competition.

Could you have not added amenities to make yourself more competitive and increase your occupancy and nightly Rate?

We also pull a list of rental comps to determine the trend in what our competition is doing.

Berkshire Guard was the most competitive for 5+ unit properties in my state (Ohio) until they weren't and now just sent out letters to all their clients saying they are no longer offering coverage here at all - 100% non-renewal of the book of business. 

I was going to draft up one contract with each LLC as a separate "Owner" with the authorized representative for all, the actual owner, to sign the one contract for all legal entities, but they didn't like this and want to keep all documents separate.I gave them a VERY competitive price quote based on the total portfolio as 1 account with the total number of units.

The other frustrating piece to that pie is that folks assume because properties are going for cheap in an area that contractor rehab work is going to be 'discounted' as well, and it is NOT discounted, it's the same going rate, if not MORE in less expensive neighborhoods because it is MORE COMPETITIVE in those areas for licensed contractors.

We bought our townhouse (overpaid due to competition in the context of super low interest rates, and no rehab needed) in Sunnyvale in 2021.

If they are not good tenants, the lease does not get renewed.When we determine the general direction for the year we look at:- inflation (US)- hourly wage growth (US)- market rent growth (in my case Milwaukee)We also monitor the market and our competition, we get feedback with every turnover and see what fair market value is.