If not to push our demands, at least to make sure that politicians keep this important segment of community/ economy in mind during situations like these.

Affordable housing is going to be a big market segment there, but be sure to get educated on all that comes with affordable housing such as maintenance, evictions, property managing, all that fun stuff. 

Do you segment your ads based on psychographics or demographics? 

@Faith Hill  Historically, Self Storage has been recession-resistant class of Commercial Real Estate, however, the barriers to entry into this segment for the average owner/operator have become much higher.

The segments of real estate that I believe will be affected (if at all) will be luxury apartments/condos/flips/etc.

Also segment out luxury listings.

@Jennifer McPherson Hi Jennifer, I’m active buying/owning/managing small multifamily as well as helping investor clients in this market segment as an agent (recently licensed this year with about 11 deals under my belt total and one more under contract).

However they don’t really work the market segment I’m looking at.

Hi @Ellie Perlman,Thanks for sharing your insight on selecting a customer segment, the channels in which you meet them and how you should nurture them so they invest with you in the future.

On average a very small fund is around $20m in acquisition power, and most small funds are closer to $50m acquisition power, I know this because I have worked in this segment from the inside on acquisition teams so yes 1st hand experience.