I do know that the more complex/custom you make it, the harder it is to maintain.   

Also, accounting/ metrics are a BIG DEAL because we have a property management company so we need more features to customize reports and look at accurate revenue data.

Previously, I dedicated many years to selling custom and semi-custom residential properties for a highly respected and well-known builder in Atlanta.

We get a lot of intel and feedback from our customers across the US.

It's largely dependent on things like price competitiveness, your customer service abilities and ratings, property features, location, etc.

It helped create a better sense of community in the complex because everyone felt they were a part of something having ID badges and it helped out the community and local businesses by having loyal customers coming to their stores.

They will be cheaper than a management company in the long run and you want them to be loyal. 6.Don't buy cheap stuff!

What are your creative ideas and best items you put in your STR that customers rave about in reviews or you think help get more bookings? 

Some of our owners still have very low rents but the average rent increase right now is $0 - $50.Improving the work order response time which is a factor of customer service.

from @Bob BeachPost: Seeking Advice on Property Management Issues for Out-of-State Real Estate Investment from @Luca GianiI found them all helpful and passed them along to our customers who in return provide us with a lot of great intel on PMs across the US.