Measure the right stuff - novices start by measuring success based on impressions, CTR etc., Those don't equal business results as Google Ads is ideal for lead generation.

If its the business then asset based lenders may be interested.

In my experience, these are also referred to as "QM" and "Non-QM" loans ("QM" = Qualifying Mortgage)And as consumer mortgages, these loans are generally issued under the person's name with the underwriting based primarily on the borrower's DTI (Debt to Income) ratio.

Based on what my mortgage broker told me a couple of days ago, these rates are in the low 7%'s, whereas the secondary home loan is low 6's.

I figure regardless of where they are in their lease, I want to own the building based on the location alone.

I have seen loan qualifications based solely on passive investment income from rental properties, social security/disability payments, pension payments, etc. 

. :) jus playin' It is all based on an individuals ability to invest in real estate in a ethical manner.

Subscribe to her podcast too.  

@Kevin Connauton, I agree with you that although Pad Split is a great choice for getting the rooms filled, they don't cover all your bases in terms of property management.

I'm now based in Ohio, specifically Cleveland, where properties range from $100K to $300K.