All Forum Posts by: Zach Kirkton

 Here is why you can't hire an SEO company to do SEO for you.

The inherent principle of SEO "Ranking #1 on the search engines" goes completely against it.

Here's why.

SEO is about optimizing your website to rank #1 on the search engines right?

Good,

BUT, in order to rank #1, Google needs to see that you provide the most value to its traffic.

The most value is not given by getting backlinks, citations, and "blogging". The most value is given by having a great website that is easy to navigate, easy to find the content you are looking for while the content is presented in a logical order, is enticing to go through, and solves the problem the traffic is there for in the first place.

So ANY SEO company that doesn't actually DEAL, with making your site have all of this, is simply a scam.

Most/all? SEO companies just take your existing crappy website, and do back-end stuff to it, like link building, and blogging. That is NOT what "value" means to your motivated seller.

So in order to hire an SEO company to do it for you. they would have to take EVERY SINGLE ONE of their clients and construct a completely unique website that is each awesome in its unique way.

IMPOSSIBLE!!

IM-GODANG-POSSIBLE!

Let's verify my claims:

I am willing to bet, all they did was shove crappy backlinks down your website's throat. Let's see..

Yup.. I knew it. It NEVER fails. All these stupid clown SEO companies are giving this entire space a bad rep. Check this out:

Here is your backlink profile, compared to mine.

Mind you, I don't do backlinks. My backlinks are organic. I don't pay people to give me or get me backlinls. My backlinks just happen because my website actually organically provides value/

So what you are looking at here is this:

I have 800 backlinks, you have 1000

You have 550 unique websites giving you backlinks (as opposed to having multiple backlinks from the same website). Unique website backlinks is always better... YET, I only have 129 unique backlinks 

So in numbers, you FAR outnumber me.

However, look at your Domain rating.

Your domain rating pretty much shows you how strong your domain name is compared to other websites.

Although you have far more links, my domain rating is 49, while yours is just 9.

How come?

When you look at your backlinks they are crap. They don't give anyone landing on these links any value.

If you do not get rid of each and every one of them you WILL get penalized by Google. So in other words, you paid $36K to have DAMAGE done to your domain name.

You are not the exception. This is STANDARD, EVERY single SEO company does this.

It is not me being an egotistical maniac talking crap about other SEO companies just because they are competing in the same space. This is 100% FACTS Data.

There is a reason I do not do SEO for other people. I teach others how to do it because that is the ONLY way it will be effective.

You need to stop paying them, demand your money back, and have them Disavow all these backlinks.

None of this is doing you any good.

SEO done on a nationwide level.. ah excuse me, a globally is done completely wrong.

Without exaggeration I have yet to see ONE SEO company do SEO correctly.

Everyone, in this space is set out to "trick" Google into ranking them #1.

How? Keyword strategies, blogging, backlinking, citations, "content is king". NONE of this matters they way people are making you think it matters.

There is ONE thing that matters and that is showing Google (and all the search engines) that your website gives the search engine's traffic the most value.

Think about it.

Imagine Google ALWAYS ranking complete garbage #1, while Yahoo always ranking the site that offers the most value #1.

Which platform would you rather use? Google (that always ranks garbage #1, or Yahoo that always ranks the perfect site #1?

Obviously Yahoo right?

So what happens if everyone stops going to Google and instead turn to Yahoo?

Google goes bankrupt.

So in other words, there is NOTHING a search engine wants more than to rank the BEST site #1.

It is not about the correct site, or the site with the most blogs, or the site that is updated 3 times a week or the site with the most or the best backlinks.

It is the site that is proven to make the search engine's traffic HAPPY.

So now focus.

Do you really think that when a motivated seller lands on my website they care about how many backlinks I have? How about how many words my blog has, or how many keywords I have on my site?

NO. They don't give a crap.

They care about how trustwworthy you are, how compitent you are, how much pleasure it would be to work with you.

THAT is what matters.

So every SEO company what do they do? Backlinking this, backlinking that, citations this, citations that, time on page, bounce rate blah blah blah.

The question then becomes, HOW in the world do you let Google know that your website offered the most value.

Time on page? Click through rate? Bounce rate?

No, No no and NO

The ONLY metric that truly matters is how many leads that website generates.

If you get far more leads than any other website in your market, to Google it meas that you obviously have the website that people PREFER, that gives more value. Why? Because no one would enter their personal and private information into a website UNLESS the website offered them something they truly wanted. No one fills in the forms for fun or charity.

Now do you understand that you can NOT hire an SEO company to do SEO for you. Not even the best known famous or popular ones. My students that know nothing about SEO is beating the living crap out of all these famous popular SEO "expert" agencies out there.

I am sure you all have seen our logo everywhere on the bottom of the #1 ranking websites nationwide. They did it themselves by solely focusing on what I have mentioned here.

Forget SEO agencies. If you truly want to dominate your market, SEO has to be done by you.

You don't have to become my student, you can do it on your own yourself and for free!

I am willing to bet that all these people did was giving you shady backlinks.

Let's do this.

Send me your website and I will publicly dissect it telling you exactly what was done right, wrong, and what is actually doing damage and what you are missing.

That way everyone on the forum can see why I and my students dominate our markets, and the best thing is, you don't have to pay for this. 

Hi Zach, I'm sorry to hear you are spending all that money and not getting any leads. I have a few questions for you:

1. Has the traffic increased to your site for the various keywords you are targeting? 

2. Do you have a Google Business Profile for your business? This is free.

3. Can you post a link to your site so I can take a look?

4. Is the seo company real estate investor specific or general seo?