I'm new to investing as well, but I think in Louisville you can find several properties at the 1% rule mark in decent areas. For me, cash flow is my main goal, so I would need more than 1%. Will you be able to find houses at the 1% mark in St. Matthews, Highlands, Germantown? I'm finding the answer is no, unless you buy a property at foreclosure or you entice someone to sell through yellow letters and the like. But on the MLS, there is simply no room for investors in those high appreciation areas. My strategy is to go after the "B" neighborhoods, where the margins are better, but hopefully not as high maintenance as the west end. An example would be certain neighborhoods in Valley Station, PRP, Beechmont, etc. If you are open to multifamily, there are several properties in old louisville that meet your 1% rule, but those 100+ year old buildings bring with them other challenges to keep in mind. As I said, I'm new to the game as well, but these are my observations on the louisville market.