From an investor's perspective, we expect the terms to be fair and our interest aligned. We know you have to pay the bills so some fees are expected. However, a sponsor should only make real money on successful projects. If the investor makes money first, then we expect the sponsor to profit on good deals.
The standard these days is a 8% preferred with a 70/30 split. The higher the preferred and the better the split the interest will be higher from investors. Track record and experience usually dictates what you can offer.
Asset management fees are my new pet peeve. 1% seems reasonable to me. Less is better but 1% is fine. However, how you define the 1% fee makes all the difference in the world. 1% of gross revenue, 1% of equity raised, 1% of committed capital or 1% of total assets (debt and equity) . As a percentage of investor equity, the fee can go from 1/2% of less on revenue to over 5% if its on committed capital or total assets. Unsophisticated investors may not notice in the beginning, but once they do, you may have a problem.
If in fact a sponsor takes the first 5% of return in fees before I get my pref, then our interest are not aligned. If a project is going nowhere and the sponsor makes 5% and the investor makes nothing, I have a problem with the structure.
Also, go easy on the acquisition, construction, loan, disposition fees etc. My group has a fee spreadsheet of over 50 deals and growing. Fees as a percentage of equity range from 3% to 29%. 29% in fees is CRAZY!