Furnished from our perspective, is refrigerator/stove/washer/dryer for student rentals. With that being said there are many factors that go into this. Are you paying for their water? If so, you will need to change this or your units will turn into a laundry mat. Depending on your competition this may be edge you can get by furnishing appliances. No student or student's parents want to deal with moving in appliances and moving them out so if you can solve this for them then I'm sure they will pay more. Work in the contract about appliances and the details of it something breaks who pays for it. Make sure to address the contents inside the appliances as well. Otherwise they'll have a $10,000 filet Mignon steak that they want you to pay for.
Your PM may be able to to schedule times for students to move in and run a more efficient schedule if parking is a problem. You could hire a couple strong college guys for cheap and have them help tenants move in. Advertise it and there is your selling point. "College Hunks moving service on site today"! Get 3 or 4 guys and they'll move people in within minutes! May take some more back end work, but can be worked around. Your PM likely doesn't have the fin. motivation to do it like you would.