@Brian Klingbail I'm lol because I'm not sure the previous comment was any help to your ?.
Well, let me try to add some value, as I'm getting a 15% response rate from my drive for dollars mailers.
My drive for dollars letter may start like this....
Dear Seller,
My name is Troy, and I noticed your home the other day at 123 Motivated Seller, Hyattsville, MD and while it appears to be boarded and in need of repairs, I am interested in buying it, if you are thinking about and wanting to sell it as-is.
For or example: I may notice a blue tarp on the roof, so its mentioned in my letter.
I also may scan a picture on my letter if its a real gem, meaning of course distressed!
From there I tell what I noticed about the property, so it shows the sellers that actually saw the property instead of someone that said they saw it, but really didn't.
Note: I still ask callers that call me, what was it that made them decide to contact me, because you better believe... I'm not the only one sending a letter etc.
The # 1 response is my letter appeared genuine...