Ok so here's my basic template for a phone script. In addition to this basic template I have a good "net sheet" and doomsday scenario to explain away listing with a realtor. I'm still working on how to work in talking about price and asking "is that the best you can do?" I'm basically going to follow Sean Terry's advice on that.
Most of the script is from things I learned from Claude Diamond (G.U.T.S. sales mentor). I'm going to buy his course. He has a great podcast episode with Joe Mccall and some stuff on youtube. If some of it sounds silly, he fully explains the psychology behind it that I won't get in to here.
1. Hi Dave Tower here is this Bob/555-1212?
2. I'm sorry I'm a little embarrassed I got a voicemail but all I got was the number. Why am I calling?
3. A. It's not about real estate is it? (if they don't tell you)
B. Oh you got one of our letters? Great! I'm sorry for my lousy handwriting.
How can I help?
It's probably sold already right? (no)
But you are ARE looking to sell? (If yes, continue)
4. Do you have the house listed with a real estate agent? (If no, continue)
5. Do you mind if I ask you a few questions to see if maybe we can do business today? It's ok to say no to me. I want you to feel comfortable so if something's not right with the deal, or whatever I propose it's ok to say no to me . You don't have to tell me you'll think about it or you'll get back to me you can just say no and we're still friends is that ok with you Bob? Great.
6. Is this your own home or an investment property?
a. They live there - Oh ok well what's the situation?
b. Absentee - where do you live now if you don't mind me asking? California? Wow! How's that working out for you being so far away?
7. The house isn't vacant though is it?
a. yes it is - Yikes! You must own it free and clear then right? No? Oh my gosh how long has it been vacant?
b. no - well i'll tell ya, I turned my house in Rhode Island in to a rental and it's been a nightmare. (true story)
8. Who's living in the house now? Are they good tenants? How long have they lived there? Are they month-to-month or on a lease? And the lease is up when? How much does it rent for? Do they pay on time? Is there an HOA fee?
9. Can you tell me about the house?
beds/baths how's the foundation?
year built HVAC?
how's the roof any repairs needed?
nice neighborhood?
10. It sounds like a nice house, why not just fix it up and keep it as a rental?
11. What about listing it with a realtor? If you can afford to wait 6-9 months that might be a better option for you.
12. Why are you looking to sell? (if I don't know yet) But you probably don't need to sell right away do you?
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what'ya think?