Quote from @Jonathan Greene:
Whenever I had a max complainer who uttered a word about any review not at five stars, I immediately comped their stay, apologized, and made sure they didn't write the review (even when they were a scammer or crazy person). A 1-star scammer review isn't worth the money for the stay.
Jonathan, how do you "make sure" they don't write a bad review? I've dealt with thousands of reviews in my other companies, and I get how you increase the odds of not getting a bad review by comping, but there's always a couple crazys who still give a bad review. And if you make it a quid pro quo, don't you run the risk of violating the OTA's policy of paying to alter reviews?
Next, and again my current experience is in a different industry but one that's a highly dependent on Google reviews and ratings, I've found that there's always a break-even point where "paying someone off" doesn't provide enough of a return on the payoff. I could see fully comping 1-2 nights at low season rates, particularly if one doesn't have a lot of reviews yet, but would you, as an established host with tons of reviews, comp a full week or more of a prime season stay? Sorry for the huge questions. :D