Although turnkey companies cannot directly solicit, I would like to give our advice on this subject. @Marcus Linehan
Important Questions to Ask Turnkey Providers
Key Questions:
1. What is their track record?
Some turnkey providers might have a privacy policy in place to avoid previous client referral communication. This should be a red flag. Although clients’ privacy is very important, if the turnkey company has a good track record, they should have at least a few clients that are more than willing to be contacted on their behalf. Also, take the time to look for references and testimonials on the turnkey provider’s website/BiggerPockets account.
2. Do they offer maintenance warranties?
I think it is important for turnkey providers to provide a warranty over what they repaired or improved on the property, but I agree that there should be a limitation on what they cover, and if there is not, then this should be a red flag for the investor. For Example, turnkey companies that have experience and a good track record should never warranty tenant caused damage. It is irresponsible for the company to do so. They would be risking going out of business for unforeseen events that are impossible to track. This is not a smart way to run a business. Companies should offer a one year warranty over the entire scope of work, but if acts of God and tenant caused damage are not covered under the warranty, it's not a red flag, for good reason: they would not be able to adequately forecast the company’s performance and overhead costs, which would impact not only the owners, but their employees as well. This also stresses the importance for a turnkey company to have an extensive screening process to keep their clients happy and to mitigate this concern.
A turnkey provider that follows this approach is more likely to be experienced and built for longevity.
3. Do they offer rent guarantees?
I think that rent guarantees can be tailored to fit both parties in the transaction., I am of the opinion that if there is a strong rental market, and the company feels comfortable tailoring a rent guarantee based on the company’s tracked performance in the past, it can help the investor sleep at night. If there are substantial changes in the rental market, then the company can adjust their policies to reflect the change. How many times do you get policy update notification from various companies in which you’re involved? I bet a lot. I think being able to have the expertise to know when the company can provide such peace of mind, there is nothing that should raise a red flag about this one, but make sure it is not “too good to be true.” A total rent guarantee until a tenant is placed should be a red flag. Does the company have an average leasing period of 30 days, which we have tracked over time. Do they understand that this is an average, and not always the case. That is why they should have a tailored 45 day grace period before their rent guarantee initiates, or something similar. This is because they should be are experts in the industry and know how important it is to find a quality tenant, and the clients should too. If the rental demand is affected, which they should research frequently, they should adjust this policy and send out a notification to their clients with an explanation. This is a partnership, and clients understand that. They know it is important to them and turnkey providers to succeed in this industry.
4. Will they manage your property in-house or leverage a third-party expert?
There seems to be a lot of differing opinions on this subject, but I have a firm opinion on this one. I think that if the company has a good track record and adequate experience while providing in-house property management, it is the best case scenario. I believe this for a number of reasons: 1. It holds them accountable for their product, 2. Not being in property management for their primary revenue stream reduces the chances for inflated fees and trip charges, 3. It is, in my opinion, the only true turnkey experience. I am not saying it’s an automatic red flag if the company does not provide in-house property management, but it does add an additional step to the due diligence process. At the end of this post, I will provide a list of the most important factors to consider when choosing property management.
5. What systems do they have in place to ensure you have transparency into your investments at all times?
This is the most important factor when choosing your turnkey partner, and that is how investors should look at it. As a partnership. If an investor can’t frequently get a hold of their turnkey provider, or is always talking to a different person, this should raise an immediate red flag. This is a good indicator about whether the turnkey company is in it for a volume play, or a quality play based on superior customer service. You should always be able to get a response from your turnkey provider within 24 hours at the latest. If it takes more than 24 hours to in contact with the provider, this is a red flag situation.
Finally, I want to touch on the heart of your investment: Property Management. Get information on these bullet points, and look out for these red flags.
Key Bullet Points:
1. Is property management the company’s primary revenue stream?
2. How many doors do they manage?
3. How many employees do they have?
4. How is their response time?
5. What software do they use?
6. Do their fees seem fair?
7. What is their average leasing period?
8. Do they talk negatively about other property management companies or turnkey providers?
9. Do they offer routine maintenance programs?
10. Do they have good reviews online (be fair in your judgement)?
11. Are they avoiding providing references?
Are they in the property management business to provide an additional service to their clients? Do they only manage their clients’ property? Turnkey providers should always answer the phone, and not mark up maintenance costs.
Lastly, I think it is important to choose a company where it is readily apparent that the people love what they do. The turnkey business is tough, and it takes a lot of passion to be good at it and be fair.